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This famous gin was formulated by the English pharmacist James Burrough in 1860. In order to produce it, he hand-picked unique botanical components in various European countries, and then soaked them in alcohol for 24 hours. Then he added to the blend spices such as juniper, coriander, mugworts, iris and cinnamon. Beefeater is the only gin manufactured to this day in its original distillery in London, in the same format, without any change.
After years of marketing neglect and stagnation, the brand Beefeater was purchased by Pernod Ricard, and returned to grace. The beverage underwent a process of rebranding and redesigning, and today it is sold in over 100 countries, and considered the leading and best-selling gin brand in the world.