Dia de Muertos is one of Mexico’s oldest and most historic festivals, a joyful event when the dead return to visit their living friends and family.

Designed by Mexican artist Pogo, the bottle features a modern interpretation of a traditional calaveras design – the brightly colored sugar skulls used to dress ofrendas during the holiday and marigold flowers, whose scent guides spirits to their altars. Tradicional Plata is 100% blue agave silver tequila and has followed the same Cuervo family recipe since 1795.