William Grant & Sons’ Monkey Shoulder whisky brand has partnered with whisky-NFT platform BlockBar and NFT collection Bored Ape Yacht Club to release a limited run of Monkey Shoulder whisky housed in a custom Bored Ape bottle, each of which will feature a personalized label featuring a Bored Ape image.

 The partnership began with a ballot for Bored Ape holders. Ten winners were selected to each put the ape they own onto a limited run of 1000 Monkey Shoulder bottles, with the opportunity to earn royalties from bottle sales.