Johnnie Walker Blue Label is the most highly sought after of the Johnnie Walker range, a whisky of superior blending and well-earned distinction. Part of the signature Johnnie Walker House Collection, it commemorates the travel heritage of Johnnie Walker. Celebrating a constant sense of adventure and an unending pursuit of progress. Created in collaboration with illustrators Good Wives and Warriors, the whimsical design depicts a "modern traveller's dreamscape", the detailed design has been etched in blue under-glaze on a porcelain bottle in the signature Johnnie Walker square shape.