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Vermouth Martini Bianco ("white" in Italian) is produced from a blend of strengthened, spiced and sweetened white wines. This unique blend gives the beverage its rich drink, thanks to the wonderful contrast between the bitterness of the spicing herbs and the sweetness of sugar. The Martini Bianco is commonly served as an aperitif before meal.
For a wine to be called vermouth, the wormwood herb (Wermuth in German) must be one of its components. In the past, the original function of the wormwood was to disguise unpleasant flavors and fragrances in low-quality alcoholic beverages. Despite the inferior image of sweetened wines, Martini Bianco surprised the market with its rich flavor when it was initially launched in the beginning of the 20th century. This quality immediately turned it into a hit. Today vermouth Martini, manufactured by the Italian Martini & Rossi (also known as "Martini") is the most popular and best-selling vermouth worldwide.
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