Campari is a contemporary and charismatic classic that has remained unchanged throughout the years to the original formula. The creation of Campari was the result of the talent of Gaspare Campari, master drink maker and founder of the company. His experiments in concocting new beverages in Novara, in 1860, resulted in a recipe that still today remains a secret known only to the very few people in charge of the production process. Campari Negroni emphasises the importance of Campari in the Negroni cocktail recipe by offering perfect balance in the flavours of the whole renowned cocktail.